Narach Website Development and Design

WEBSITE DEVELOPMENT AND UNINTENDED AVOIDABLE DUPLICATION


Websites development and design although an interesting exercise can lead to unintended and easily avoidable duplication. In fact, this aspect in a sense is not really duplication, but depending on the algorithms of the search engines may be assumed to be so at the expense of the good standing of even the websites accessible via the page one search engine result pages (or SERPs).

A website owner or webmaster after deciding on the content to be presented to the nitizens would usually register a domain name first; and then go ahead with its development over a period of time into the future.

The domain would be a "https://www.yourdomainname.com" residing on a server at a particular IP address and all is well; and when a suitable profile is created at the webmaster tools (at Google and Bing), a clear preference to the www.domain.com is also documented. After a reasonable amount of good quality content has been placed at the website and duly optimized via implementation of suitable search engine optimization (SEO) and search engine marketing (SEM); and back links developed at various relevant blogs, social networking and bookmarking sites, it would start getting a reasonable number of visitors and page views. Some of the website traffic would be direct to site and others may have placed links on their own sites without informing the website owner. Soon enough, there would be traffic coming to the "https://www.yourdomainname.com" as well as "https://yourdomainname.com".

Now, both the domain names are the same and the webpage is the same; however, they appear to have two names and therefore would represent two websites with the same content. This would be despite having stated preference to either one or the other at the webmaster tools profile pertaining to the website.

In the present, this type of duplication is not being penalized by the search engines. But, given that thousands of new websites are being launched into the virtual world every day, it would not be long before such inadvertent and unintended duplication would not be look upon kindly by the search engines. This may be with an objective to reduce the number of search results being displayed for every search keyword or keyword phase; as frankly, a surfer would rarely look beyond the first page SERP, and on most occasions would find what he or she is looking for within the first five results on the said page one.

The discerning website owners and webmasters would take it upon themselves to address this issue to remove this unintended duplication; which in a sense is not duplication at all. To address this matter he or she would be require to have access to the server of the website as well as have at hand a .htaccess file. In case, the .htaccess file is not available on the hard drive of the computer, it may be downloaded from the server; and add the following instruction before uploading it back to the server.

RewriteEngine On
RewriteCond %{https_HOST} !^www\.yourdomainname\.com$ [NC]
RewriteRule ^(.*)$ https://www.yourdomainname.com/$1 [L,R=301]

The above instruction is basically a permanent Redirect 301 tells the server to serve the website and all its webpages with the "www" prefix for all server requests which come to it with or without the "www" prefix.

Give the above, the website owner or webmaster on the flip side may decide that he or she would like his or her website to be displayed to the visitors without the "www" prefix. To enable this it would require a suitable modification to the above instruction; which would now look like:

RewriteEngine On
RewriteCond %{https_HOST} !^www\.yourdomainname\.com$ [NC]
RewriteRule ^(.*)$ https://yourdomainname.com/$1 [L,R=301]

This instruction would redirect all web traffic requests coming to the server (with or without the "www" prefix to it) to serve the domain name and all its webpages without the "www" prefix.

Whether, the website owner or webmaster decided to maintain the "www" prefix or remove it would be a personal choice; and the website's profile at webmaster tools should be updated accordingly. Either ways there would be only one website and its various webpages as far as the domain name is concerned. Further, the website owner or webmaster may change from one to the other; that is with the "www" prefix to without the "www" prefix and back again depending on virtual trends he or she may be tracking; but he or she must choose one and stay with it for a period of time. In fact, in the long run it may be a better idea to decide on one of the two choices and maintain the same into the future.